Executive Chef & International Culinary Leader
Mohammed Assoudi, professionally known as Chef Simo, is an internationally experienced Executive Chef with over 21 years of expertise in the culinary industry. Originally from Morocco, he has built a distinguished global career spanning Morocco, Kuwait, the United Arab Emirates, and Canada. Known for his refined international techniques, contemporary gastronomy, and deep-rooted respect for traditional Moroccan flavors, Chef Simo excels in fine dining, luxury hospitality, creative menu development, and empowering high-performing kitchen teams.
Professional Experience & Career Highlights
- Executive Chef — West Coast Grill (Sidney, British Columbia, Canada)
- Leading overall kitchen operations with a steadfast commitment to culinary excellence, innovative menu design, consistent food quality, and uncompromising professional kitchen standards.
- Luxury Hospitality & Private VIP Dining
- Served as a personal chef to a member of the UAE royal family.
- Gained extensive hands-on experience in world-class luxury environments, working directly alongside Michelin-starred chefs.
- Contributed to globally renowned establishments, including The Ritz-Carlton and Royal Mansour.
Core Specialties & Competencies
- Fine dining and contemporary gastronomy
- Authentic Moroccan and Mediterranean cuisine
- Luxury private dining and VIP hospitality
- International culinary techniques and presentation
- Creative menu development and seasonal cuisine
- Executive kitchen leadership and team mentorship
- Food cost control and operational management
- Luxury hotel and banquet operations
Culinary Philosophy
“My passion is transforming exceptional ingredients into memorable culinary experiences. I believe excellence comes from discipline, creativity, respect for culinary traditions, and the ability to inspire a team to achieve its full potential.”
Professional Motto: International Experience. Exceptional Cuisine. Moroccan Heritage.
